{"product_id":"goji-berry-lycii","title":"Goji Berry","description":"\u003ch1\u003e\u003cstrong\u003eLYCIUM BARBARUM\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eAncient superfruit of longevity -- a vibrant berry prized across millennia for nourishing the eyes, liver, and kidneys while fortifying vitality from within.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eBOTANICAL IDENTIFICATION\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eScientific Name:\u003c\/strong\u003e \u003cem\u003eLycium barbarum\u003c\/em\u003e L. (also \u003cem\u003eLycium chinense\u003c\/em\u003e Mill.)\u003cbr\u003e\u003cstrong\u003eCommon Names:\u003c\/strong\u003e Goji Berry, Wolfberry, Lycii Berry, Gou Qi Zi, Matrimony Vine Berry, Duke of Argyll's Tea Tree\u003cbr\u003e\u003cstrong\u003eFamily:\u003c\/strong\u003e Solanaceae (Nightshade family)\u003c\/p\u003e\n\u003cp\u003eGoji is a deciduous woody shrub that grows 1-3 meters tall with long, arching, sometimes thorny branches. The leaves are lance-shaped and grey-green, and the plant produces small, funnel-shaped purple flowers from late spring through summer. The fruit is a bright orange-red, oval berry approximately 1-2 cm long that ripens in late summer and autumn, drying to a deep reddish-orange with a sweet, slightly tangy flavor.\u003c\/p\u003e\n\u003cp\u003eNative to the arid and semi-arid regions of northwestern China, Mongolia, and the Tibetan Plateau, Goji is remarkably hardy and drought-tolerant. It thrives in alkaline soils and full sun at elevations ranging from lowland valleys to mountain slopes above 2,500 meters. The Ningxia Hui Autonomous Region of China is considered the premier growing region, where the Yellow River's mineral-rich alluvial soils produce berries of exceptional quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eCULTURAL AND HISTORICAL USE\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eGoji Berry holds an almost mythic status in Traditional Chinese Medicine, where it has been used continuously for over 2,000 years. First recorded in the Shen Nong Ben Cao Jing (Divine Farmer's Materia Medica), one of the oldest herbal texts in existence, Goji was classified as a superior-grade herb -- meaning it could be taken daily over a lifetime to promote longevity without toxicity. In TCM, Gou Qi Zi nourishes Liver and Kidney yin, tonifies blood, and brightens the eyes. It is one of the most frequently prescribed herbs for conditions involving blurred vision, dizziness, lower back weakness, and premature aging.\u003c\/p\u003e\n\u003cp\u003eChinese folklore is rich with stories linking Goji to extraordinary longevity. One well-known legend describes Li Qing Yuen, a herbalist said to have lived over 250 years, who attributed his lifespan in part to daily consumption of Goji berries. While such tales are apocryphal, they reflect the deep cultural reverence for this berry as a life-extending food. In traditional practice, Goji berries are commonly added to soups, porridges, teas, and herbal wine, and are also paired with Chrysanthemum flowers in a classic tea for eye health.\u003c\/p\u003e\n\u003cp\u003eBeyond China, Goji berries have been used in Tibetan and Mongolian medicine for kidney support and vitality. In the early 2000s, Goji gained widespread Western attention as a \"superfood,\" driven by its remarkable antioxidant density and nutrient profile. While some of the marketing hype has been exaggerated, the underlying traditional and scientific evidence for Goji's health benefits is genuinely robust, and the berry has earned a lasting place in both Eastern and Western herbal traditions.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eKEY BIOACTIVE COMPOUNDS \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eCompound\/Class\u003c\/th\u003e\n\u003cth\u003eLocation in Plant\u003c\/th\u003e\n\u003cth\u003eHuman Benefit\u003c\/th\u003e\n\u003cth\u003eRole in Plant\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLycium barbarum polysaccharides (LBP)\u003c\/td\u003e\n\u003ctd\u003eFruit\u003c\/td\u003e\n\u003ctd\u003eImmune modulation, antioxidant, neuroprotection, blood sugar regulation\u003c\/td\u003e\n\u003ctd\u003eComplex carbohydrates involved in cell wall structure and energy storage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eZeaxanthin (and lutein)\u003c\/td\u003e\n\u003ctd\u003eFruit\u003c\/td\u003e\n\u003ctd\u003eMacular protection, reduces risk of age-related vision loss\u003c\/td\u003e\n\u003ctd\u003eCarotenoid pigments that protect plant tissues from UV and photo-oxidative damage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeta-carotene and other carotenoids\u003c\/td\u003e\n\u003ctd\u003eFruit\u003c\/td\u003e\n\u003ctd\u003eProvitamin A activity, skin health, antioxidant protection\u003c\/td\u003e\n\u003ctd\u003eLight-harvesting pigments and photoprotection\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBetaine\u003c\/td\u003e\n\u003ctd\u003eFruit\u003c\/td\u003e\n\u003ctd\u003eLiver protection, supports methylation and homocysteine metabolism\u003c\/td\u003e\n\u003ctd\u003eOsmotic stress protectant in arid growing conditions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVitamins C, B1, B2 and minerals (iron, zinc, selenium)\u003c\/td\u003e\n\u003ctd\u003eFruit\u003c\/td\u003e\n\u003ctd\u003eBroad nutritional support, antioxidant defense, immune function\u003c\/td\u003e\n\u003ctd\u003eEssential cofactors for plant enzyme systems and metabolic processes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eGoji Berry's therapeutic power centers on its Lycium barbarum polysaccharides (LBP), which represent 5-8% of the dried fruit's weight and have been the subject of extensive research. These complex sugar molecules are responsible for many of the berry's immune-modulating, anti-aging, and neuroprotective effects. Combined with one of the highest natural concentrations of zeaxanthin found in any food, a rich carotenoid profile, and meaningful levels of essential vitamins and trace minerals, Goji delivers an unusually broad spectrum of bioactive nutrition in a single, palatable fruit.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eHOW IT WORKS IN THE BODY\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eGoji Berry acts as a nutritive tonic that supports multiple organ systems through both direct biochemical activity and broad-spectrum nutritional fortification.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEye Health and Vision Protection:\u003c\/strong\u003e\u003cbr\u003eGoji berries are among the richest natural sources of zeaxanthin, a carotenoid that accumulates in the macula of the eye where it filters harmful blue light and neutralizes free radicals. Regular consumption increases plasma zeaxanthin levels and macular pigment optical density, helping protect against age-related macular degeneration and oxidative damage to the retina. This mechanism directly underlies the TCM use of Goji for \"brightening the eyes.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImmune System Support:\u003c\/strong\u003e\u003cbr\u003eLBP polysaccharides stimulate the proliferation and activity of lymphocytes, macrophages, and natural killer cells. They also promote the production of cytokines like interleukin-2 and tumor necrosis factor-alpha, enhancing the body's innate and adaptive immune responses. This immunomodulatory activity appears to be balanced rather than purely stimulatory, helping the immune system respond more effectively without driving excessive inflammation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAntioxidant and Anti-Aging Activity:\u003c\/strong\u003e\u003cbr\u003eThe combined antioxidant capacity of LBP, carotenoids, vitamin C, and selenium gives Goji one of the highest ORAC (Oxygen Radical Absorbance Capacity) scores among dried fruits. These compounds work synergistically to neutralize reactive oxygen species, reduce oxidative damage to DNA and cell membranes, and support the body's endogenous antioxidant enzyme systems including superoxide dismutase (SOD) and glutathione peroxidase.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLiver and Kidney Nourishment:\u003c\/strong\u003e\u003cbr\u003eBetaine supports liver function by acting as a methyl donor in the conversion of homocysteine to methionine, a critical detoxification and methylation pathway. LBP has shown hepatoprotective effects in animal models, reducing liver enzyme elevation and oxidative damage. These mechanisms align with the TCM classification of Goji as a Liver and Kidney yin tonic.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eDOSE GUIDELINES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003ePreparation Type\u003c\/th\u003e\n\u003cth\u003eTypical Dose\u003c\/th\u003e\n\u003cth\u003ePurpose\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDried berries (eaten whole)\u003c\/td\u003e\n\u003ctd\u003e15-30 g (a small handful) daily\u003c\/td\u003e\n\u003ctd\u003eGeneral tonic, eye health, nutritional support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBerry tea\/infusion\u003c\/td\u003e\n\u003ctd\u003e15-30 g steeped in hot water for 10-15 min, drink tea and eat berries\u003c\/td\u003e\n\u003ctd\u003eGentle daily tonic, hydration, vision support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDecoction (in soups\/broths)\u003c\/td\u003e\n\u003ctd\u003e15-45 g added to cooking liquid\u003c\/td\u003e\n\u003ctd\u003eDeep nourishment, Liver\/Kidney yin tonification\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePowder\u003c\/td\u003e\n\u003ctd\u003e3-10 g daily in smoothies, oatmeal, or capsules\u003c\/td\u003e\n\u003ctd\u003eConcentrated nutritional and antioxidant support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eGoji Berry is a food-grade tonic meant for consistent, long-term daily use. In TCM, it is typically taken for months or years as part of a nourishing regimen. The berries are mild enough to be eaten as a snack, blended into trail mix, or added to virtually any meal. For therapeutic eye support, consistent daily intake of at least 15 g of dried berries (or equivalent) over several months is recommended based on clinical research.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003ePREPARATION AND USES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eDried Goji berries are the most common form and are wonderfully versatile. They can be eaten straight from the bag as a chewy, mildly sweet snack, or soaked in hot water for 10-15 minutes to make a simple tea -- drink the infusion and eat the softened berries for full benefit. In cooking, add them to oatmeal, granola, trail mix, rice porridge (congee), soups, stir-fries, and baked goods. A classic Chinese preparation combines Goji berries with Chrysanthemum flowers and hot water for a traditional eye-nourishing tea. They also pair beautifully with Jujube dates, Astragalus root, and Codonopsis in tonic herbal soups.\u003c\/p\u003e\n\u003cp\u003eFor more concentrated use, Goji berries can be ground into a powder and added to smoothies, encapsulated, or blended into energy balls. Goji-infused honey, vinegar, and herbal wines are traditional preparations that extract the berries' compounds over time. The berries can also be rehydrated and blended into sauces, dressings, or jam. Whatever the form, the key is daily consistency -- Goji reveals its full potential as a tonic when used as a regular part of the diet rather than an occasional supplement.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eOPTIMAL CONTEXT FOR USE\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eGoji Berry is especially well-suited for individuals experiencing:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eEye strain, blurred vision, or early signs of age-related macular degeneration -- particularly for those who spend long hours at screens\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eGeneral fatigue, low vitality, or a feeling of being depleted and run-down, especially from overwork or aging\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWeakened immune function or frequent susceptibility to colds and infections\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePremature aging concerns, including skin dullness, low antioxidant status, and oxidative stress\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eLower back pain, dizziness, or night sweats associated with Kidney yin deficiency in TCM terms\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGoji berries combine beautifully with Chrysanthemum for eye health, with Astragalus and Reishi for immune support, and with Schisandra and He Shou Wu for anti-aging and vitality protocols. As a gentle, nourishing food-herb, they can be safely integrated into almost any wellness regimen.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eSUSTAINABILITY AND ETHICAL HARVESTING\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eGoji Berry is primarily a cultivated crop with no significant conservation concerns regarding wild populations. The vast majority of commercially available Goji berries come from large-scale cultivation in China's Ningxia, Gansu, Qinghai, and Xinjiang provinces, with Ningxia producing the most prized berries. The plant is also increasingly grown in North America, Europe, and other regions as interest in the fruit has expanded globally.\u003c\/p\u003e\n\u003cp\u003eWhen sourcing Goji berries, quality and purity are the primary ethical considerations. Look for berries that are free of excessive sulfite treatment (sometimes used to preserve bright color), heavy metals, and pesticide residues. Organic certification and third-party lab testing provide the most reliable assurance of quality. Sugar Creek Trading Company selects Goji berries that meet rigorous quality standards, ensuring you receive a clean, potent product that honors this ancient fruit's heritage.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eSAFETY AND CAUTIONS\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eGoji Berry is a food-grade herb with an excellent safety profile and thousands of years of continuous dietary use. It is generally well-tolerated by the vast majority of people.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eNightshade sensitivity:\u003c\/strong\u003e Goji belongs to the Solanaceae (nightshade) family. Individuals with known sensitivities to nightshades (tomatoes, peppers, eggplant) should introduce Goji cautiously and monitor for any digestive discomfort or inflammatory reactions.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eBlood-thinning medications:\u003c\/strong\u003e Goji berries may interact with warfarin and other anticoagulants, potentially increasing the risk of bleeding. Several case reports have documented elevated INR values in patients consuming Goji while on warfarin. Consult your healthcare provider before regular use if you take blood thinners.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eBlood pressure and diabetes medications:\u003c\/strong\u003e Because Goji may modestly lower blood pressure and blood sugar, those on antihypertensive or hypoglycemic drugs should monitor their levels and consult a practitioner to avoid additive effects.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003ePregnancy and nursing:\u003c\/strong\u003e While Goji has been consumed as a food during pregnancy in traditional cultures, some TCM practitioners advise moderation. Betaine may have mild uterine-stimulating properties at very high doses. Consult a qualified practitioner for guidance during pregnancy.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eREFERENCES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eAmagase, H., \u0026amp; Farnsworth, N. R. (2011). A review of botanical characteristics, phytochemistry, clinical relevance in efficacy and safety of Lycium barbarum fruit (Goji). \u003cem\u003eFood Research International\u003c\/em\u003e, 44(7), 1702-1717.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eCheng, C. Y., et al. (2005). Fasting plasma zeaxanthin response to Fructus barbarum L. (wolfberry; Kei Tze) in a food-based human supplementation trial. \u003cem\u003eBritish Journal of Nutrition\u003c\/em\u003e, 93(1), 123-130.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eGan, L., et al. (2004). Immunomodulation and antitumor activity by a polysaccharide-protein complex from Lycium barbarum. \u003cem\u003eInternational Immunopharmacology\u003c\/em\u003e, 4(4), 563-569.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eFINAL NOTE\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eGoji Berry is one of those rare botanicals that straddles the line between food and medicine so gracefully that the distinction almost disappears. Its sweetness makes it accessible, its nutrient density makes it nourishing, and its millennia of documented use make it trustworthy. Whether stirred into morning oatmeal or simmered into an evening broth, Goji quietly goes to work -- brightening the eyes, steadying the blood, and building the deep reserves of vitality that sustain us through the long arc of a well-lived life.\u003c\/p\u003e","brand":"Sugar Creek Trading Company","offers":[{"title":"whole \/ 25g","offer_id":50934803202346,"sku":null,"price":4.82,"currency_code":"USD","in_stock":false},{"title":"whole \/ 50g","offer_id":50934803235114,"sku":null,"price":8.19,"currency_code":"USD","in_stock":false},{"title":"whole \/ 100g","offer_id":50934803267882,"sku":null,"price":15.39,"currency_code":"USD","in_stock":false},{"title":"whole \/ 250g","offer_id":50934803300650,"sku":null,"price":32.7,"currency_code":"USD","in_stock":false},{"title":"whole \/ 500g","offer_id":50934803333418,"sku":null,"price":60.83,"currency_code":"USD","in_stock":true},{"title":"whole \/ 1kg","offer_id":50934803366186,"sku":null,"price":114.35,"currency_code":"USD","in_stock":true},{"title":"whole \/ 2kg","offer_id":50934803398954,"sku":null,"price":217.27,"currency_code":"USD","in_stock":true},{"title":"whole \/ 5kg","offer_id":50934803431722,"sku":null,"price":516.02,"currency_code":"USD","in_stock":true},{"title":"whole \/ 10kg","offer_id":50934803464490,"sku":null,"price":980.44,"currency_code":"USD","in_stock":true},{"title":"whole \/ 25kg","offer_id":50934803497258,"sku":null,"price":2328.56,"currency_code":"USD","in_stock":true},{"title":"whole \/ 50kg","offer_id":50934803530026,"sku":null,"price":4424.26,"currency_code":"USD","in_stock":true},{"title":"whole \/ 100kg","offer_id":50934803562794,"sku":null,"price":8406.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/3547\/6010\/files\/goji-berry-lycii.png?v=1772271508","url":"https:\/\/sugarcreektradingcompany.com\/it\/products\/goji-berry-lycii","provider":"Sugar Creek Trading Company","version":"1.0","type":"link"}